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Why Choose Platinum Jewelry?

June 05, 2012 1 min read

Platinum jewelry: You know that it’s the best, but do you know why?

Platinum jewelry has a multitude of qualities that make it the first choice for engagement

There are many benefits to choosing platinum rings as your wedding bands, but do you know what they are?

rings and wedding bands.  This is for good reason because our platinum rings are pure, rare, and eternal.  There is no better choice for the ultimate symbol of your love and commitment.

Our platinum jewelry is created with premium platinum 950.  This means that our platinum rings are 95% pure platinum and 5% iridium, which is a rare white metal also found in the platinum family.  By comparison, 18 karat gold is 75% pure.  The purity of platinum jewelry makes it ideal for those with nickel allergies or sensitive skin.

Platinum is a naturally white metal, which means that it will not cast any of its own color into a diamond.  It will also never have to be rhodium-plated like white gold jewelry.  Your platinum rings will keep its natural white color for a lifetime.

Since platinum is such a rare treasure, platinum rings are quite valuable and will actually gain in value over time.

If you would like to speak to one of our non-commissioned customer service representatives about the benefits of choosing platinum rings, please contact us at your convenience.


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