When Sam and I founded EFA Diamonds in 2005, our goal was to create and build a lasting company that not only focused on diamond education, but also provided a unique customer experience. After 10 years and thousands customers, we are thrilled and proud to announce our 10 Year Anniversary Sale!
Thinking back to when I was a little girl playing in my mom’s jewelry box, it really makes me reflect on how deep my love for jewelry runs. As we know, “diamonds are a girl’s best friend,” but actually wanting to go to the Gemological Institute of America, thousands of miles from your home, is a different story. I am so grateful that I packed up my bags and drove to Carlsbad, CA in 2000 and attended the GIA. I remember my first retail job after graduation from the GIA and how my boss said to me that maybe I’d own my own business one day. I remember thinking, “yeah right”, but he is prediction came true.
Every entrepreneur will agree that the thought of starting your own business is an overwhelming one. The financial risk alone is enough to make people run! Even with the support of family and close friends, it still seems too big of a feat. But here we are, 10 years after that first leap with a decade of hard work, dedication, and an incredible customer base…we thank you. All of you.
Our anniversary sale is our gift to you! Thank you to each and every one of you who has made us the company we are today! Thank you for every moment that you’ve allowed us to be a part of. From making that perfect wedding set, engagement ring, graduation gift, and many more. From the smallest of thoughtful gifts to the biggest in life-changing new beginnings. We thank you for allowing our company help make your dreams come true.
Happy dreaming and happy shopping!
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