Push Presents – New Trend is Not Just for Rich Celebrities Anymore
Posted on June 28 2011
Push Presents. It appears more and more in the news, the fabulous diamond encrusted celebratory gifts given to mothers for the successful delivery of a child. Mariah Carey received a white and rose gold necklace studded with diamonds and pink sapphires for delivering her two twin babies a year ago. Nick Cannon, her husband, had the necklace made to spell out the twin’s names, Moroccan and Monroe.
And reality TV star, Rachel Zoe, has also just received a quarter million 10 carat diamond ring as a Push Present.
For most families, a kiss from a husband for a job well done is more than enough a gift for the joyous occasion of bringing a baby into the world. Often these kisses are followed with a beautiful bouquet of flowers.
But now with celebrities constantly gifting bling bling when a new baby arrives, a new trend is starting to emerge.
Jewelers have since been ramping up ad campaigns to try to attract moms who have their hearts set on owning a beautiful diamond piece. In 2007, babycenter.com held a survey of 30,000 moms and found that 38% of moms received one. What is more interesting is that they also found that 58% of moms were expecting a push present.
Not all push presents contain diamonds, but as they say diamonds are a girl’s best friend, and many moms do want a showy blinging diamond piece to draw the envy of the neighborhood soccer moms club.
A very popular choice amongst couples is jewelry with the birthstone of the baby. This allows for a wide variety of pieces while adding to the meaning of the gift.